Transcreation

Marketing and Communications

How vital is your global marketing? Vital enough to warrant spending considerable time and resources in preparing a brand that uniquely communicates your organization’s identity and values, in order to leverage the sales that drive your success.

Therefore when adapting your marketing and communications material for local markets, the same level of quality and care is required again: your brand must be fully adapted to connect with each audience. Successful operations in local markets require that its creative concept is not only be preserved but creatively interpreted, since literal translations can often be absurd or even offensive in other cultures.

All of this happens at the end of the marketing creation process. Which means that, if you are planning coordinated global product releases, deadlines are tight and workloads are heavy. Within these tight schedules, the emphasis for marketing adaptation is not on volume, but quality. 

Marketing for global audiences

It’s CPSL’s dedication and expertise that allows marketing agencies and departments from all industries to trust us with their global marketing content. Our responsive project management and industry-specific resources enable us to act as an extension of your own operations, alleviating the pressures of global product launches:

Understanding your values – We take time to understand your brand, style and audience and carry out your special requests, and upon request our dedicated CPSL Consultancy service helps you to internationalize your marketing. At your request, our team can collaborate with your own agencies of record and in-country resources through on-going communication, creation of style guides and glossaries and, ideally, validation by your in-country staff.

A multi-disciplined ‘transcreation’ team – We combine linguistic competence with specialization in your field of industry (e.g. pharmaceutical, medical, technical and many others), to recreate your brand’s message and appeal for local audiences without losing its original impact. It takes real marketing knowhow and cultural sensitivity: which is why we also use professional copywriters working in their native (and your target) languages.

 

Transcreadores

Efficient and flexible project management:  We understand the tight deadlines you deal with, particularly when coordinating simultaneous global product releases. Fast adaptation is essential, but never at the expense of quality, which is of paramount importance due to the high exposure of marketing content. Our experienced Project Managers and ISO certified quality control mechanisms can deliver this quality within tight deadlines.

Completing the picture – Our specialist DTP team can work with source material in many formats (e.g. QuarkXpress, Photoshop, InDesign, FrameMaker and many more), preserving your original design and layout and saving you time and money. Deliverables come in the format of your choice: whether for web, print-ready PDF (and other electronic formats) or, thanks to CPSL’s print partnerships, high quality printed materials.

The experience to handle all of your marketing content types

With a reputation for quality translation spanning almost 50 years, CPSL has the experience to manage all of your marketing and communications translation projects, including:

  • Marketing and advertising campaigns
  • Website content
  • Multimedia materials
  • Corporate and product brochures, booklets, leaflets, catalogs, presentations and flyers
  • Market and consumer information, e.g. loyalty surveys, questionnaires, reports, studies
  • Public relations material, e.g. press releases, articles, interviews and corporate videos
  • Demo tools and promotional and event materials

To learn more about how CPSL can help ensure your marketing and communications make the same impact on all of your target audiences, marketing [at] cpsl [dot] com (contact us).