Multilingual SEO – ensure your international website flies high
If you have an international presence and have taken the time to localize or translate the content, you need to be sure that all that hard work delivers results.
It is now possible for businesses of all sizes to market their products around the world. With the Internet becoming mainstream, globalization has taken off. You no longer have to be physically present: you can simply localize your website in different languages. However, the next step is making sure your website is found by your target audience. Search engine optimization makes it possible to positively influence the relevant local search engines. CPSL will make sure your site is optimized using the very latest international SEO techniques, and we will work with you to improve your website reach and visibility.
CPSL will help your business adapt to the rules of a new marketplace. Here, it is important to communicate in the user’s native language. This is not all however: your content must also include the right terms to generate web traffic.
We will work with you to make sure that both technical content and usability are customized for your target market. And see to it that the content is delivered in a way that will positively influence how your site is found. We work by generating consistent improvement in your search results, giving you equal or better results than some of your core competitors.
Traditional localization vs. SEO localization
You have to do more than just translate your website into other languages. We differentiate between two types of localization services: traditional localization, where the content of the website is adapted to a target market according to cultural, linguistic, and commercial criteria, and SEO localization, where essential search engine optimization criteria is added. The aim of the latter is to provide a professional translation which, while remaining true to the original text, will also optimize the rankings obtained by the website in various search engines for each target language or region. So you are localizing your content for the people visiting your website and you are also localizing for the search engines.
For the SEO (search engine optimization) localization process, CPSL delivers the very best localized content but, additionally, also focuses on “how” users search for you. We look at consumers’ search patterns in the target region or language and we start by understanding what keywords are used and why.
With the help of experts and the latest SEO technology and tools, CPSL’s SEO localization team, will both localize and optimize the glossary of terms used by translators. This guarantees that the content, once translated, contains the keywords featured in relevant search patterns in the target language.
Other aspects taken into account for the translation are:
- keyword usage (between 1% and 3%) on each page or site section (percentage of keyword mentions with respect to all the words on the site);
- keyword prominence in on and off page content (headings, titles, etc.);
- incoming and internal links
This process is an effective way to make sure your website is found and featured in the local search engines relevant for your target market – and that is not always Google.
If you would like to learn more about CPSL Multilingual SEO, please contact us for a free consultation.