{"id":18545,"date":"2020-07-31T10:40:09","date_gmt":"2020-07-31T10:40:09","guid":{"rendered":"https:\/\/www.cpsl.com\/?p=18545"},"modified":"2023-09-27T12:29:30","modified_gmt":"2023-09-27T12:29:30","slug":"virtually-everywhere-how-to-use-social-media-management-to-target-multilingual-audiences","status":"publish","type":"post","link":"https:\/\/www.cpsl.com\/en-GB\/virtually-everywhere-how-to-use-social-media-management-to-target-multilingual-audiences\/","title":{"rendered":"Virtually everywhere: how to use social media management to target multilingual audiences"},"content":{"rendered":"

Social media is more than just a window onto the world. It\u2019s an incredible opportunity for brands of all shapes, sizes and sectors to extend their reach, spread their message and interact with ambassadors, followers, friends and fans.<\/em><\/h3>\n

The words \u201csocial media management\u201d often elicit a groan from managers. Keeping up to date with posts, likes, feedback and connections can slip down the eternal to-do list for companies both large and small \u2013 especially if this involves multilingual content<\/a>.<\/p>\n

 <\/p>\n

Talk to your followers in their own language<\/strong><\/p>\n

Managing multilingual social media sites in your customers\u2019 languages shows that you understand and value them. While English may appear to be the online lingua franca, 42% of Facebook users do not select English as their main language, and only\u00a0half of tweets are written in English.<\/p>\n

Multilingual social media and social media translation are not the same thing. Some major companies maintain separate accounts and targeted content for each language.<\/p>\n

Others, with fewer followers (or less time!) manage a single profile by adding translations or prioritising more visual content over text.<\/p>\n

Here\u2019s a rundown of how to manage a single, multilingual account on three major social networks.<\/p>\n

 <\/p>\n

Facebook: make the world your village<\/strong><\/p>\n

Facebook\u2019s automatic translation feature is a great way to get the gist of a post, but it isn\u2019t ideal for companies that want to hit the nail on the head in more than one language.<\/p>\n

Its post in multiple languages <\/em>feature allows businesses to post and translate exact phrases, rather than posting the same message in various languages in one long, impersonal block of text. If you\u2019re posting a video to Facebook, you can give it a title, write descriptions and add captions to appear in your viewers\u2019 preferred language.<\/p>\n

Whether you\u2019re advertising a product, publicising a promotion, posting a video, or simply letting your customers know you\u2019re alive and kicking, it\u2019s worth working with competent, experienced (human) translators to ensure that your message is relevant, accurate and meaningful.<\/p>\n

 <\/p>\n

Tweeting in more than one tongue<\/strong><\/p>\n

Managing a multilingual Twitter account can prove challenging, but there are a couple of ways to tailor and deliver your message effectively.<\/p>\n

Global companies often choose to create separate accounts for tweets in each of their various target languages. Another option is to run a Twitter account in a primary language but sometimes post in another, adding a translation as a secondary tweet, if necessary.<\/p>\n

Accuracy is key, and it\u2019s crucial to rely on experienced linguists to ensure your tweets don\u2019t contain errors. Although tweets can be removed, sudden disappearances can seem confusing \u2013 or even suspicious \u2013 to your audience.<\/p>\n

 <\/p>\n

Be in it to win it<\/strong><\/p>\n

LinkedIn<\/a> is a prime B2B tool for companies and entrepreneurs wanting to be seen and attract new talent.<\/p>\n

Almost 7 in 10 LinkedIn members are located outside of the US. The network\u2019s multilingual users are often interested in connecting with people inside and outside of English-speaking countries.<\/p>\n

While users cannot change their profile\u2019s default language once set up, LinkedIn does enable them to create a secondary language profile by selecting it from the drop-down menu. <\/strong>Like Facebook\u2019s multilingual post setting, LinkedIn does not translate content or messages, so users need to go through each section and update all necessary fields.<\/p>\n

 <\/p>\n

Be good enough to share<\/strong><\/p>\n

Social media is a prime platform from which to enrich the customer experience<\/a> by offering valuable, well-translated content that\u2019s great to read and good to share. Whichever social network you\u2019re using, there are a few golden rules for successfully raising your profile:<\/p>\n

    \n
  1. Use geographic and language filtering to best reach your target audience.<\/li>\n
  2. To ensure that your posts appear on a consumer\u2019s feed, add multilingual hashtags. A post written in a language other than English will benefit from English hashtags, which are more likely to trend on Twitter and trend for longer.<\/li>\n
  3. Social networking is a platform for interaction and not a one-way street. It\u2019s essential to post feedback, to share content, and to comment on other profiles in the language of the user in question.<\/li>\n
  4. It\u2019s not just about what you post, but also about when. Know your time zones and post content when your audience is awake and active.<\/li>\n<\/ol>\n

     <\/p>\n

    Social media offers an unbeatable opportunity for companies to connect with consumers, contacts and potential employees. But it\u2019s only as effective as the people behind it. Seek a reliable, committed multilingual service provider to help you make your virtual message and persona as memorable and precise as possible: Don\u2019t forget, what takes seconds to post, can stay online forever!<\/p>\n

    Our e-book, \u201cHow to Improve Your Global Customer Experience\u201d<\/strong><\/em>, <\/em>will provide you with all you need to know about how to reach multilingual audiences for your business. Get in contact<\/a> with us today to receive it for free!<\/p>\n

    Do you need to create an efficient, easy-to-use, audiovisual training programme from scratch? CPSL is partnering up with a renowned immersive and interactive technologies provider to offer comprehensive multilingual digital solutions. Contact us to explore the possibilities!<\/p>\n

    Take a look at our YouTube channel.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Social media is more than just a window onto the world. It\u2019s an incredible opportunity for brands of all shapes, sizes and sectors to extend their reach, spread their message and interact with ambassadors, followers, friends and fans. The words \u201csocial media management\u201d often elicit a groan from managers. Keeping up to date with posts, […]<\/p>\n","protected":false},"author":4,"featured_media":18457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-18545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localisation-gb-gb"],"_links":{"self":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts\/18545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/comments?post=18545"}],"version-history":[{"count":8,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts\/18545\/revisions"}],"predecessor-version":[{"id":20341,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts\/18545\/revisions\/20341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/media\/18457"}],"wp:attachment":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/media?parent=18545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/categories?post=18545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/tags?post=18545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}