{"id":5494,"date":"2017-09-28T09:57:11","date_gmt":"2017-09-28T08:57:11","guid":{"rendered":"https:\/\/www.cpsl.com\/?p=5494\/"},"modified":"2023-09-27T12:22:31","modified_gmt":"2023-09-27T12:22:31","slug":"which-languages-rule-the-internet-2","status":"publish","type":"post","link":"https:\/\/www.cpsl.com\/en-GB\/which-languages-rule-the-internet-2\/","title":{"rendered":"Small www.orld: which languages rule the internet?"},"content":{"rendered":"<p>It\u2019s no secret that languages are, sadly, no more immortal than civilisations or species. Still, it\u2019s jaw dropping to consider that around 915 languages around the world are reportedly on the brink of extinction. The predator? Forget fire, starvation or meteorite showers.<\/p>\n<p>The Internet\u00a0 \u2013 the world\u2019s fastest and furthest-reaching communication tool \u2013 may be <a href=\"https:\/\/www.statista.com\/chart\/4006\/is-the-internet-contributing-to-the-death-of-languages\/\" target=\"_blank\" rel=\"noopener noreferrer\">contributing to the death of some global languages<\/a>. Over half (54.5%) of worldwide web content is in English. What\u2019s more, increasing numbers of users prefer it. So, which <em>languages<\/em> rule the Internet? Let&#8217;s take a closer look at who rules the roost.<\/p>\n<h3><strong>#NotDeadYet<\/strong><\/h3>\n<p>One of the primary languages online is English and this may be the dominant virtual <em>lingua franca<\/em>, but it\u2019s certainly not the only contender. The world\u2019s biggest sites <a href=\"https:\/\/www.weforum.org\/agenda\/2015\/11\/which-languages-rule-the-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">embrace linguistic diversity<\/a>: Google Search supports 348 languages. When it comes to social media, Facebook recognised 120 languages in 2015, Twitter, 48, and LinkedIn, a mere 24.<\/p>\n<p>Communicating with customers and colleagues all over the world has never been so easy \u2013 or so complex. We\u2019ve all cringed reading a website or email that has been through an online text translator \u2013 or given to a well-intentioned intern to translate at 5.27pm on a Friday afternoon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5487 size-full\" src=\"http:\/\/www.cpsl.com\/wp-content\/uploads\/2017\/09\/Online-Language-Services.png\" alt=\"Online Language Services CPSL\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.cpsl.com\/wp-content\/uploads\/2017\/09\/Online-Language-Services.png 700w, https:\/\/www.cpsl.com\/wp-content\/uploads\/2017\/09\/Online-Language-Services-300x129.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Consumers of all ages prefer reading about a product\/service in their own language. If a potential customer can get the lowdown in their native tongue, they\u2019re much more likely to purchase \u2013 and less likely to abandon a website. If you\u2019re a global company looking to produce targeted, multilingual digital content, the following pointers might help:<\/p>\n<p><strong>Languages &amp; Digital Communication &#8211; A world of difference<\/strong><\/p>\n<p>Clear, concise and coherent digital communication is crucial for companies and professionals everywhere \u2013 whether you\u2019re cultivating an online presence in one, two or twenty <strong>languages<\/strong>. Partnering with a specialised language service provider can ensure that your multilingual digital content is accurate, relevant and credible. A proficient, experienced translation agency will provide targeted localisation services, implement rigorous quality control, and work with you to transmit your message and commitment to your customers, wherever they may be.<\/p>\n<p><strong>Language Expertise &#8211; A True understanding<\/strong><\/p>\n<p>Translating digital content goes much further than just words on a screen. Effective, meaningful translations enhance a brand\u2019s message, boost global strategy and can even help a company to identify and address core business issues.<\/p>\n<p>An experienced language service partner will work alongside you to fully understand your values, goals and challenges \u2013 not to mention your deadlines and budgetary constraints.<\/p>\n<p><strong>Cultural fluency<\/strong><\/p>\n<p><a href=\"https:\/\/www.cpsl.com\/en-GB\/services\/transcreation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reputable translation agencies<\/a> only work with native, specialised linguists that fully comprehend the nuances and specificities of the industry, sector and audience. This knowledge and insight enables them to apply the most appropriate tone and style, while avoiding the use of terms or references that could be misinterpreted by your target. This is essential, for example, when writing in, or translating to English for international web users.<\/p>\n<p><strong>One (virtual) size doesn\u2019t fit all<\/strong><\/p>\n<p>These days, few global companies rely exclusively on a website to serve as their digital business card.<\/p>\n<p>Successful brands <em>engage<\/em> their customers in an on-going, virtual dialogue. From forms to forums, tags to tweets, posts to pins\u2026 interaction is a core business strategy. It provides valuable feedback and enables companies to tap and target key markets and consumer profiles.<\/p>\n<p>A proficient language service partner will also help you to tailor your content to the specific format you need \u2013 whether you\u2019re updating product information, responding to a consumer query, Tweeting about your latest event, subtitling a spot, or hosting a webinar\u2026<\/p>\n<p><strong>Online Languages &#8211; Where are we @?<\/strong><\/p>\n<p>In today\u2019s highly competitive online world where reputations can be made or broken in a click, working with a professional language service provider can vastly improve your company\u2019s global reach, impact and image.<\/p>\n<p><strong>Want to reach your global audience with accurate, tailored digital content? We can help! Send us an <a href=\"http:\/\/www.cpsl.com\/en-GB\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a><\/strong><strong> and we will contact you shortly. <\/strong>Internet, online, languages, web, social media, multilingual digital content we can help with all of them for you.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that languages are, sadly, no more immortal than civilisations or species. Still, it\u2019s jaw dropping to consider that around 915 languages around the world are reportedly on the brink of extinction. The predator? Forget fire, starvation or meteorite showers. The Internet\u00a0 \u2013 the world\u2019s fastest and furthest-reaching communication tool \u2013 may be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[106,64],"tags":[],"class_list":["post-5494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localisation-gb-gb","category-web-localisation"],"_links":{"self":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts\/5494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/comments?post=5494"}],"version-history":[{"count":8,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts\/5494\/revisions"}],"predecessor-version":[{"id":18989,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/posts\/5494\/revisions\/18989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/media\/5489"}],"wp:attachment":[{"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/media?parent=5494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/categories?post=5494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cpsl.com\/en-GB\/wp-json\/wp\/v2\/tags?post=5494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}