{"id":8423,"date":"2018-06-13T10:01:01","date_gmt":"2018-06-13T09:01:01","guid":{"rendered":"http:\/\/www.cpsl.com\/2018\/06\/13\/the-importance-of-using-transcreation-vs-translation\/"},"modified":"2023-11-29T12:33:27","modified_gmt":"2023-11-29T12:33:27","slug":"the-importance-of-using-transcreation-vs-translation","status":"publish","type":"post","link":"https:\/\/www.cpsl.com\/en-GB\/the-importance-of-using-transcreation-vs-translation\/","title":{"rendered":"The Importance Of Using Transcreation Vs Translation"},"content":{"rendered":"

In this article, we\u2019ll look at how to recognise when you should use transcreation<\/strong> <\/a>instead of basic translation. This is a key element of global marketing content and not something that should be neglected, so consider all the information carefully. It\u2019s designed to save you time and – in some cases – \u00a0money when choosing the best route for your international growth. Firstly, it’s important to be cautious about using a “one-size-fits-all” approach when localising<\/a> your global marketing content. Many people don’t give much thought to the importance of laying out content in separate categories.\u00a0 Your content will probably need varying degrees and combinations of localisation, translation, and transcreation, so a generalised approach won\u2019t tap into your true needs.<\/p>\n

Sometimes, the process of localisation may appear to be running smoothly until an unexpected problem arises, which can cause havoc with schedules. For example, a customer base in one country suddenly informs you that a particular tagline they’ve been presented by your company doesn’t actually make any sense. In such cases, it’s likely the wrong process was used. Perhaps the slogan was translated when it really needed to be transcreated<\/u> instead. Transcreation is a more detailed process, which also takes differences in culture into consideration – not just language in isolation.<\/p>\n

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