Website localization for a unified global platform

CPSL delivered comprehensive hybrid linguistic consulting that combined technology and human expertise to streamline the automation flow of multilingual website localization

About the Client – Executive summary

Our client is a global medical technology company specializing in diagnostic products, medical imaging systems, and surgical solutions. The company’s innovative technologies and its commitment to improving health standards make it a trusted partner for healthcare providers worldwide.

 

The Challenge

As part of a global digital transformation initiative, the Company decided to consolidate several microsites and standalone websites into one. The new site needed to be localized into eight languages in order to effectively serve diverse markets. The project covered a total of 85,000 words in 10 different languages,

This large-scale project presented three main challenges:

• Complex validation process: Local product marketin managers were responsible for validating content, which required careful coordination across multiple countries and teams.
• Consistency of content and messaging: With many contributors involved, maintaining a unified brand voice and unified terminology across all languages was crucial.
• Stakeholder management: Input from different departments and markets had to be aligned within tight timelines to ensure a smooth launch.

Our Approach

CPSL implemented a centralized localization platform that allowed all website content to be managed and validated in one place. Local marketing managers could preview translations directly within the website layout, thereby making validation intuitive and efficient.

The platform also provided access to translation memories and a glossary of over 1000 approved terms to ensure the consistency of all content. Validators were able to leave internal comments, collaborate in real time, and track project progress within a single online environment—without exchanging files or installing additional software. This approach provided full transparency and control over the localization process, and it streamlined communication between the client’s local teams and CPSL’s linguists and project managers.

The Solution and Implementation

To further enhance efficiency, CPSL’s technical team set up a connector that integrated the client’s CMS with our platform. This allowed the automated transfer of content for translation and the seamless return of final versions directly into the CMS—thereby eliminating manual handling, reducing errors, and saving valuable time.

Before rollout, CPSL conducted pilot tests in each language and provided personalized training sessions to familiarize validators with the platform. Throughout the project, our technical experts delivered ongoing support, thereby resolving integration issues swiftly and ensuring that the workflow ran smoothly from start to finish. The combination of technical automation, human expertise, and proactive project management guaranteed both accuracy and reliability.

Results

The collaboration delivered measurable improvements in both efficiency and quality:

• Turnaround times were optimized and progressively reduced through automated workflows and faster content validation. As validators became more proficient at using the system and solving technical problems, turnarounds improved.
• Manual errors were eliminated, consequently ensuring accuracy across all languages.
• Brand consistency was maintained thanks to the use of translation memories and glossaries.
• Local teams gained autonomy and visibility, collaborating in real time across markets.

Strong project management ensured that deadlines were met and progress was transparent at every stage. The result was a unified, multilingual website that reinforced this medical technology company’s global brand identity while supporting its international expansion. Operationally, workflows became simpler and more streamlined, which reduced resource demands while delivering faster, more consistent results. Above all, our client gained confidence in knowing that content in all countries would remain aligned, accurate, and ready for publication.

 

Business Impact:  End-to-end linguistic consulting powered by a hybrid, technology-driven approach that ensures consistency, accuracy, and efficiency across markets.

By enabling this company to launch a multilingual, globally-consistent website, CPSL helped strengthen the brand’s international presence and foster deeper engagement with local audiences. The project not only streamlined operations but also laid the foundation for future digital growth in all markets.

 

 “Working with CPSL allowed us to manage multilingual content more efficiently and maintain brand consistency across markets. The process was transparent, collaborative, and delivered real value to our teams.”

— Marketing Project Lead, Global Medical Technology Company