Web Localisation for a unified global platform

CPSL delivered A-to-Z hybrid linguistic consultancy, combining technology and human expertise to streamline multilingual web localisation automation flow

About the Client – Executive summary

Our client is a global medical technology company specialising in diagnostic products, medical imaging systems, and surgical solutions. Its innovative technologies and commitment to improving health standards make it a trusted partner for healthcare providers worldwide.

 

The Challenge

As part of a global digital transformation initiative, the Company has decided to consolidate several micro-sites and standalone websites into one The new site needed to be localised into eight languages to effectively serve diverse markets. The project covered a total of 85k words in 10 different languages, This large-scale project presented three main challenges:

• Complex validation process: Local marketing product managers were responsible for validating content, requiring careful coordination across multiple countries and teams.
• Consistency of content and messaging: With many contributors involved, it was crucial to maintain a unified terminology and brand voice across all languages.
• Stakeholder management: Input from different departments and markets had to be aligned within tight timelines to ensure a smooth launch.

Our Approach

CPSL implemented a centralised localisation platform that allowed all website content to be managed and validated in one place. Local marketing product managers could preview translations directly within the website layout, making validation intuitive and efficient.

The platform also provided access to translation memories and a glossary of over 1,000 approved terms, ensuring consistency across all content. Validators were able to leave internal comments, collaborate in real time, and track project progress within a single online environment—without exchanging files or installing additional software. This approach gave full transparency and control over the localisation process, streamlining communication between CPSL’s linguists, project managers, and the client’s local teams.

The Solution and Implementation

To further enhance efficiency, CPSL’s technical team set up a connector integrating the client’s CMS with our platform. This enabled automated content transfer for translation and seamless return of final versions directly into the CMS—eliminating manual handling, reducing errors, and saving valuable time.

Before rollout, CPSL conducted pilot tests in each language, providing personalised training sessions to familiarise validators with the platform. Throughout the project, our technical experts delivered ongoing support, resolving integration issues swiftly and ensuring the workflow ran smoothly from start to finish.

The combination of technical automation, human expertise, and proactive project management guaranteed both accuracy and reliability.

Results

The collaboration delivered measurable improvements in both efficiency and quality:

• Turnaround times were optimised and, over time, reduced through automated workflows and faster content validation. Turnarounds improved as validators became more proficient in the use of the system and solving technical problems.
• Manual errors were eliminated, ensuring accuracy across all languages.
• Brand consistency was maintained thanks to the use of translation memories and glossaries.
• Local teams gained autonomy and visibility, collaborating in real time across markets.

Strong project management ensured deadlines were met and progress was transparent at every stage. The result was a unified, multilingual website that reinforced this medical technology company’s global brand identity while supporting international expansion. Operationally, workflows became simpler and more streamlined, reducing resource demands while delivering faster, more consistent results. Above all, our customers gained confidence in knowing that content across countries would remain aligned, accurate, and ready for publication.

 

Business Impact:  End-to-end linguistic consultancy powered by a hybrid, technology-driven approach that ensures consistency, accuracy, and efficiency across markets.

By enabling this company to launch a multilingual, globally consistent website, CPSL helped strengthen the brand’s international presence and foster deeper engagement with local audiences. The project not only streamlined operations but also laid the foundations for future digital growth across markets.

 

  “Working with CPSL allowed us to manage multilingual content more efficiently and maintain brand consistency across markets. The process was transparent, collaborative, and delivered real value to our teams.”

— Marketing Project Lead, Global Medical Technology Company