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Terminology management in the past seemed to be the prerogative for businesses having a highly specialised jargon, but today, the truth is that having a good terminology management system can help organizations outperform their competitors, position themselves in the global market and have their brand shine. If you are still sceptical about the benefits of […]
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Despite Brexit having been delayed to April 12th if the UK deal is not passed or to May 22nd if the Parliament accepts Theresa May’s deal, it still remains unclear what the consequences of Brexit will be for UK and EU businesses. Companies are still trying to understand what is going to happen after the […]
Keep readingEngaging multimedia content is a must for any public or private institution or organisation that wants to communicate effectively, and immediately, with diverse audiences. The meteoric rise of social media has changed the way consumers around the world request information – and the way institutions and businesses deliver it. In a fast-paced world, buzzing with […]
Keep readingWhen your business is thriving and growing, reaching out to global markets may become indispensable. For companies of any size, expanding your business is usually a core focus each year. However, it is not as easy as you might think to expand your presence on social media in countries where multiple languages are spoken. You […]
Keep readingAn article printed in the American Translators Association Chronicle back in July 2013 stresses the point that technical manuals should be written in an objective tone, without any trace of the author’s opinion. The article notes that “If properly written, technical texts do not contain any sign of an author or trace of subjectivity…There is […]
Keep readingThese days, when buying a product from, or hiring the services of a company, you should think about how to ensure it offers some minimum quality guarantees. For example, when choosing a language service provider (LSP), it’s important to remember that quality covers a number of areas; from the relationship that the LSP builds with […]
Keep readingIn this article, we’ll look at how to recognize when you should use transcreation instead of basic translation. This is a key element of global marketing content and not something that should be neglected, so consider all the information carefully. It’s designed to save you time and – in some cases – money when choosing […]
Keep readingThe clinical trial setting is changing like never before with a flood of new technologies, regulatory flux, Brexit, the Clinical Trial Regulation coming into effect in 2019 and the constant flow of new innovations. As many of the processes involved in clinical trials are now outsourced, drug trial sponsors and CROs, like those attending the […]
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