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’Digital transformation’ is the process of embracing (more) technology to manage business activities, with the aim of achieving significant savings, minimising errors and producing innovations. The COVID-19 pandemic has accelerated digital transformation: lockdown and social distancing measures have forced the implementation of remote working in many businesses and caused the exponential growth of e-commerce and […]
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Healthcare is a key driver of economic growth in developed economies and is, without a doubt, undergoing a major revolution propelled by the increasingly personalised needs of us, the patients. Knowledge has become a key driver of change and technology ín healthcare will play a key role in this development. E-health will increasingly play a […]
Keep readingSocial media is more than just a window onto the world. It’s an incredible opportunity for brands of all shapes, sizes and sectors to extend their reach, spread their message and interact with ambassadors, followers, friends and fans. The words “social media management” often elicit a groan from managers. Keeping up to date with posts, […]
Keep readingUntil recently, customer-centric strategy has always been a key focus for those at management level. Businesses were trying to base important decisions on customer expectations, rather than production or what the competition was doing. Then, the advent of digital culture introduced the age of developers and their agile methods, prompting marketing experts to focus on […]
Keep readingNot only are technological advancements making our lives easier, but they are also streamlining processes, automating tasks, and keeping track of critical processes that would otherwise need to be recorded manually. Healthcare software solutions are now widely used to keep track of different hospital divisions and centralise information, but also to offer patients a better […]
Keep readingThe EU Medical Device Regulation, in force since 2017, will reach now its first milestone on 26 May 2021 (as it was finally delayed one year due to the Covid-19 pandemic) when manufacturers of medical devices will have to comply with the new legislation. What are the main changes that will be introduced by the […]
Keep readingWhy translate print? You may have heard that print is now outdated. If you are a marketing professional, it seems that it only really pays to offer digital content. Although digital marketing has become a dominant force, it goes without saying that print media is still very much alive and well. Audiences are likely to […]
Keep readingThese days, video game localisation is widespread and on a large scale. The ongoing success and growing complexity of video game dynamics means that video games are increasingly being sold in numerous different countries. However, before we go into more detail about video game localization, it’s important to point out that we can also include […]
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