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Until recently, customer-centric strategy has always been a key focus for those at management level. Businesses were trying to base important decisions on customer expectations, rather than production or what the competition was doing. Then, the advent of digital culture introduced the age of developers and their agile methods, prompting marketing experts to focus on […]
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Not only are technological advancements making our lives easier, but they are also streamlining processes, automating tasks, and keeping track of critical processes that would otherwise need to be recorded manually. Healthcare software solutions are now widely used to keep track of different hospital divisions and centralise information, but also to offer patients a better […]
Keep readingWhy translate print? You may have heard that print is now outdated. If you are a marketing professional, it seems that it only really pays to offer digital content. Although digital marketing has become a dominant force, it goes without saying that print media is still very much alive and well. Audiences are likely to […]
Keep readingThese days, video game localisation is widespread and on a large scale. The ongoing success and growing complexity of video game dynamics means that video games are increasingly being sold in numerous different countries. However, before we go into more detail about video game localization, it’s important to point out that we can also include […]
Keep readingHaving a website seems an obvious choice for any business today. And localising it into different languages can be an easy way for a company to enter a new market. However, making your website available in the language of your target audience is not the only factor to consider. According to Firstscribe, over 99% of […]
Keep readingChoosing a localisation company for medical information can be a tricky process. How can you determine that a company that claims to have the resources, experience, and production structure in order to manage complex medical translation projects actually can deliver a quality product with quality service? The CPSL team has many years of medical science […]
Keep readingTerminology management in the past seemed to be the prerogative for businesses having a highly specialised jargon, but today, the truth is that having a good terminology management system can help organizations outperform their competitors, position themselves in the global market and have their brand shine. If you are still sceptical about the benefits of […]
Keep readingDespite Brexit having been delayed to April 12th if the UK deal is not passed or to May 22nd if the Parliament accepts Theresa May’s deal, it still remains unclear what the consequences of Brexit will be for UK and EU businesses. Companies are still trying to understand what is going to happen after the […]
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