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What’s the first thing that springs to mind when you hear “cosmetic products”? Is it beauty and personal care? Probably, but this competitive sector is not merely about makeup and cleansing products: there is so much more behind their manufacture. Texts and labels are a significant part of both the production and the commercialisation of […]
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International Translation and Localisation Blog
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The first thing to remember is that every website is unique, and each one should have its own particular focus when translated into multiple languages. Yet there are certain universal rules that you shouldn’t lose sight of and which will help ensure that you get the right translation/localisation. If you want your website to not […]
Keep readingCOVID-19 has taught us that the things we used to do on-site can be brought online. If you are still among those who think they cannot organise a virtual business meeting or trade fair, it’s probably because you’ve never seen how Virtual Booth Technology is an effective tool that is going to replace physical trade […]
Keep reading‘Digital transformation’ is the process of embracing (more) technology to manage business activities, with the aim of achieving significant savings, minimising errors and producing innovations. The COVID-19 pandemic has accelerated digital transformation: lockdown and social distancing measures have forced the implementation of remote working in many businesses and caused the exponential growth of e-commerce and multimedia/virtual […]
Keep readingThe spread of the COVID-19 pandemic, and the consequent recommendations published by the WHO, health authorities, and the public services of the countries affected, have generated a huge volume of written and visual content. From government advice documents to corporate e-learning courses – training employees on safe practices – to protocols for healthcare professionals, how […]
Keep readingSocial media is more than just a window onto the world. It’s an incredible opportunity for brands of all shapes, sizes and sectors to extend their reach, spread their message and interact with ambassadors, followers, friends and fans. The words “social media management” often elicit a groan from managers. Keeping up to date with posts, […]
Keep readingUntil recently, customer-centric strategy has always been a key focus for those at management level. Businesses were trying to base important decisions on customer expectations, rather than production or what the competition was doing. Then, the advent of digital culture introduced the age of developers and their agile methods, prompting marketing experts to focus on […]
Keep readingNot only are technological advancements making our lives easier, but they are also streamlining processes, automating tasks, and keeping track of critical processes that would otherwise need to be recorded manually. Healthcare software solutions are now widely used to keep track of different hospital divisions and centralise information, but also to offer patients a better […]
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