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What’s the first thing that springs to mind when you hear “cosmetic products”? Is it beauty and personal care? Probably, but this competitive sector is not merely about makeup and cleansing products: there is so much more behind their manufacture. Texts and labels are a significant part of both the production and the commercialization of […]
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Until recently, customer-centric strategy has always been a key focus for those at management level. Businesses were trying to base important decisions on customer expectations, rather than production or what the competition was doing. Then, the advent of digital culture introduced the age of developers and their agile methods, prompting marketing experts to focus on […]
Keep readingWhy print translation? You may have heard that print is now outdated. If you are a marketing professional, it seems that it only really pays to offer digital content. Although digital marketing has taken a firm hold, it goes without saying that print media is still alive and well. Audiences are likely to respond favorably […]
Keep readingAn article printed in the American Translators Association Chronicle back in July 2013 stresses the point that technical manuals should be written in an objective tone, without any trace of the author’s opinion. The article notes that “If properly written, technical texts do not contain any sign of an author or trace of subjectivity…There is […]
Keep readingNowadays, if we are going to buy a product or contract the services of a company, it behooves us to know how we can ensure that the company offers a minimum level of quality assurance. When choosing a language service provider, for example, we must keep in mind that quality covers various aspects: from the […]
Keep readingIn all the discussions about Machine Translation, we do not often hear much about post-editors and what could be done to enhance and improve the task of PEMT, which is often viewed negatively. Lucía Guerrero, Senior Translation and Localization Project Manager at CPSL, provides useful insights into her direct experience of improving the experience for […]
Keep readingIn all the discussions about MT, we do not often hear much about post-editors and what could be done to enhance and improve the task of PEMT, which is often viewed negatively. Lucía Guerrero, Senior Translation and Localization Project Manager at CPSL, provides useful insights into her direct experience of improving the experience for post-editors […]
Keep readingAircraft manufacturing companies are selling across geographical borders to the global marketplace. They offer their products to multinational buyers and market on a global scale. Now more than ever, buyers require translated content as part of the sale of the aircraft. More and more competitors are entering the marketplace and companies are challenged with this new […]
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