Human Translation (HT) services

While artificial intelligence and machine translation are constantly evolving and speeding up the production of technical and repetitive content, most capabilities of human translators—such as crafting creative and engaging text, providing culturally aligned concepts, and adapting wording to the audience thanks to their moral, cultural, and contextual judgement—are still unmatched by any technology. If you’re looking for a professional and accurate translation, choose the human factor.

Expert human translation is provided by native linguists who capture all the nuances of a particular source text and create a suitable equivalent in the target language. This ensures that a translation is as well-received by local speakers as the original because it maintains the same scope, tone, and meaning. Human translation has always been done by professional linguists, who work in teams to perform various steps such as translation, proofreading, and quality control.

When is human translation essential?

• When the topic is strongly related to cultural aspects. Translators act as cultural consultants, advising on the best approach to follow without compromising your image or the final message.
• When you want to convey the intent, tone, and style of creative texts (transcreation), marketing campaigns, or advertising taglines in a target language in order to evoke the same feelings and emotions as the original.
• When understanding the textual and real-life context is essential, given that this is specifically a human capability.
• When the content has emotional essence; the sensitivity of linguists is key to conveying perceptions and mental states.
• When no literal translation is possible, such as with idioms.

If you’re unsure whether you need a human translation or AI-based MT, talk to us. Depending on the nature of the project, we’ll select highly specialised linguists to take care of your words and content.